Newspapers / The Fieldcrest Mill Whistle … / Dec. 19, 1966, edition 1 / Page 1
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L. '^"■' * |**W Draper, Forest C ond Worthville, N, ^.; i n-iuui-, slisbury , Smifhfieid ' Auburft, N. Y ^OL. XXV Spray, N. C., December 19, 1966 NO. 11 New Lines Introduced At Sales Meetings A Christmas Message Spring 1967 Products Shown At Three Regional Gatherings; Sales Program Is Outlined FROM OUR PRESIDENT During this Christmas season, it is again my pleasure to greet all Fieldcrest employees through The Mill Whistle. I am pleased to report that your Company has continued to make substantial progress. 1966 has been another record year in sales and employment, and it is expected that proti s will be at a satisfactory level. High capital expenditures tor iiew equipment and expansion have been made throughoin the Company. Mill activity has been at a high rate with much overtime and generally steady employment. For the tilth consecutive year employees have received a general wage in crease and an improvement in fringe benefits. This month we acquired controlling interest in the Win chester Spinning Corporation of Asheville, N. C., which will prove a valuable addition in the strengthening of our Kara- stan rug and carpet operation. One of the outstanding accomplishments this year has been S the tremendous improvement in our safety record, rnade pos- ^ sible by the interest and cooperation of employees. Consider ing all mills now in the Fieldcrest group, 1966 has been the best year safety-wise in our history, with both the frequency and severity of accidents being reduced to low levels. It is of particular importance at this season that the heads of fami lies have been spared injuries because our mills have been inade safer. In closing", I want to thank all of our more than 11,000 employees for their cooperation, good will, and fine work throughout the year. In behalf of our Directors, stockholders and all of my associates in Management, I extend best wishes to you and your families for a Merry Christmas and a Happy New Year. Sincerely, The Fieldcrest Marketing Division had three sales meetings early in November to introduce the Spring 1967 product lines. Meetings were regional: one at the Cherry Hill Inn in Cherry Hill, New Jersey, a second at Pheasant Run in St. Charles, Illinois, and the third at Mountain Sha dows in Scottsdale, Arizona. The Eastern meeting was opened by F. W. Green, division president, on Fri day, November 4. Mr. Green was followed by D. M. Tracy, who presented the Spring 1967 sales program and outlined the division’s first half goals. H. A. Brown showed the new “one- looks” and highlighted the marketing theme for the coming season, “The Color of Fashion is Fieldcrest”. K. G. Agnew, Jr. then discussed advertising and sales promotion plans, with particular emphasis on cooperative advertising with retailers. Harold W. Whitcomb, president of Fieldcrest Mills, Inc., talked about com pany activities during the previous 10 months, and future plans. Presentations of the individual product lines were made following Mr. Whit comb’s talk, and continued on Saturday and Sunday. Mr. Brown summarized the several sessions on Sunday afternoon. Much the same format was followed at St. Charles and Scottsdale, where the meetings began on Saturday, November 5, and ran through Monday. The meetings were designed to permit questions from (Continued on Page Eight) New Ad Agency Named President The Fieldcrest Division of Fieldcrest Mills, Inc., has named Young & Rubicam, Inc. the advertising agency for its linens and domestics. The appointment will be come effective January 1.
The Fieldcrest Mill Whistle (Spray, N.C.)
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Dec. 19, 1966, edition 1
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